CONTENT MANAGEMENT

The term Enterprise Content Management (ECM) describes the consolidation of technologies that were previously separate and would have been generically described as 'Content Management', but more recognisably (and individually known) as Web Content Management, Document Management and Digital Asset Management.

Successful businesses have used ECM to bring intelligence and automation to the creation, management, personalisation, publishing and distribution of vast quantities of wide ranging types of content - including documents, web pages, XML, images, video, rich media - all delivered through access to one common logical repository.

Enterprise Content Management yields

  • Consolidates these technologies into one functionally rich, integrated package that also provides workflow, rights management and enterprise integration capabilities.
  • Is also designed to help maintain brand consistency and user experience by simplifying the distribution and use of content globally - across internal and external systems, applications and user communities.
  • Put 'content to work' by providing global access and distribution of the content, ECM can deliver the right content to the right person at the right time.
  • Reducing previously prohibitive costs that traditionally formed a barrier to entering new markets and channels.
  • Consolidating and automating workflows around the creation, management and distribution of content
  • Removing the problems inherent in having content stored and used through disconnected stovepipe infrastructures, through the introduction of ECM and a common platform
  • Reducing the number of disparate systems and related duplicative maintenance and support costs
  • Increasing access and the speed of that access to facilitate greater reuse of existing content

Address new revenues

So we can enable you to address new revenues by opening new channels to market and increased shareholder value through the introduction of ECM, by:

  • Reducing the amount of investment required to develop and justify new products

  • Removing the risk of having uncoordinated activities that may dilute the brand

  • Increasing the reuse of common infrastructure to allow earlier profitability

  • Reducing the risk to the core business and market expectations

  • Providing a solution that allows new products to achieve a faster time to market with less effort

  • Reducing the dependency on legacy workflows and traditional revenues